The emergence of the Eleven sales gallery
Posted by Ben Ganje on
Once relying on architectural drawings and floor plans, paint chips and cabinet designs, the Eleven condo project in the Mill District of Minneapolis is now giving Buyers clarity with a technologically driven sales gallery that blends precision details and materiality within a simulated condominium environment.
Sales galleries are nothing new in the Minneapolis condo market. Since the 1990s, developers have been selling condos off of floor plans long before their buildings were finished. The Eleven tower, designed by world class architects Robert A.M Stern, developers saw an opportunity to showcases new technologies while focused on the technical details of the fit and finishes for each residence.
"This takes pre-construction sales to the…
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